We are a family company with an unconventional way of building the brand. We offer you an environment in which you can determine your own direction & development and your expertise is appreciated. We are a start-up in online and offline retail in Europe and fun is an important element. Our brand has its origins in Israel with our founder Erez Rozen. «I want the perfume to affect you to the depths of your soul, to speak about the personality, to reflect its uniqueness. The scent can tell a lot: who we are, how we feel, how we think, how we behave. It also reveals those facets that we, per- haps, did not notice in ourselves before. Every ingredient and every moment counts...» Erez Rozen, perfume alchemist