Control Your Beat. Unreservedly unapologetic, W London owns the stage in the epicenter of the city’s cultural core. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Raising the curtain on the capital’s see-and-be-seen hot spots, the W Insider opens off-limits doors, while our Whatever/Whenever® philosophy pushes the boundaries for trend-seekers and disrupters alike. Tune-in to a contradictory lifestyle of RETOX/DETOX in one of the 192 guestrooms or suites.