The Cloud is the UK's leading free public access WiFi provider, allowing people on the move access to simple, fast and reliable broadband connections. Launched in 2003, The Cloud was at the forefront of the WiFi revolution, and continues to set the standard with its neutral WiFi network allowing venues to provide free WiFi to their customers. Acquired by Sky in January 2011, The Cloud is rapidly expanding with over 20,000 hotspots across the UK. With over 8 million registered users, The Cloud connects over a million devices to its WiFi network every month, including at locations such as Greggs, PizzaExpress, Silverstone, the City of London, Caffe Nero and Marks & Spencer, as well as leisure facilities, mainline rail stations and independent venues.