The Collective was established as a marketing consultancy to prove the value in social recruiting of international students. As the founder and managing director of Friesland Collective, Paulina speaks and writes about how you can rethink the way you recruit students to your institution. As someone who studied abroad and lived in four different countries, Paulina is a true believer in the power that internationalization has on our lives. Paulina created the Friesland Collective in order to help students and collegiate institutions understand each other better. The collective empowers institutions with the skills they need to drive success and achieve their medium to long-term recruitment goals. With 5 years of International Recruitment experience, Paulina uses her international marketing knowledge to shift the way institutions recruit international students in particular. Paulina has rooted expertise in the recruitment of undergraduates, postgraduates and high-performance athletes from North America. Our client base includes directors, marketing, recruitment and admissions staff working at higher education institutions worldwide. Friesland Collective