Sloop Media is a specialist consultancy for digital media companies. Working with B2B and B2C media owners from diverse backgrounds including newspapers, magazines TV, radio and pure play online brands. It focuses on paid content models, lead generation and performance marketing, content marketing, attention based advertising and content strategies for the digital economy. It also advises on interim management roles, acquisitions and sales of media assets, and digital transformation projects. It is an associate member of the AOP, The UK Association for Online Publishing