Taking Root’s purpose is to accelerate the restoration of the world’s forests. We enable smallholder farmers to grow trees and earn money from the carbon they remove from the atmosphere. Our technology and support make it simple for our reforestation partners to create transparent and robust forest carbon removals. From registering farmers and recruiting land, to monitoring trees grown and the carbon stored over time, we provide the tools at every step of the way to help our partners successfully manage and scale their carbon projects. Recognized for its best practices by the UN, EU, and World Economic Forum, Taking Root is connecting thousands of farmers to the carbon market, improving their livelihoods by restoring forests around the world. Please note that Taking Root's technology platform was formerly called FARM-TRACE. This name was dropped in April 2022 when Taking Root rebranded, which included integrating the technology platform into its identity. FARM-TRACE is now referred to as Taking Root’s technology platform.