FRIENDS \ TBWA is a full-service advertising company based in Romania, established jointly in 2014 by FRIENDS Advertising and TBWA \ Bucharest, the local branch of TBWA Group. With FRIENDS's in-depth knowledge of the Romanian market as well as its longstanding reputation for trustworthiness, combined with TBWA's global network in over 100 countries around the world, we create and make available high-quality solutions to all of our clients. FRIENDS Advertising was created in 2003, by a team led by Sorin Tranca and Bojan Spasič, the most longevive creative team in Romanian advertising. TBWA Worldwide is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas for the brands it works with. FRIENDS \ TBWA works directly with brands like: adidas, Henkel, McDonald’s, Michelin, iCentre Romania, Silva (Heineken Romania), Saint-Gobain Rigips, Philip Morris International.