Roland Europe Group Limited (REG}, with responsibility for Roland's operations throughout Europe, Russia and Africa is part of the global Roland Corporation business. Roland has been a world leader in the development of the digital musical instrument sector for over 40 years and prides itself on its continual drive to innovate and push the boundaries in music technology. Market leaders in a number of product categories including digital drums (V-Drums}, piano's and guitar effects (BOSS), Roland is set for a further period of growth with its pipeline of new product introductions continually adding to its status as a premium brand. REG was set up in 2014 as the European holding company to provide leadership, drive and strategic direction to nine historically autonomous subsidiaries across the European region. Since 2014 REG has seen strong sales and profit growth driven partly by the centralisation and professionalisation of several key functions, most notably its innovative sales & marketing team.