Sales is misunderstood, both in business and in life. Our work is focused on showing the world the true nature of sales, then giving everyone the skills and confidence to do it consistently well. We have made it our mission to help 1 million people sell honestly, consistently and confidently across the world in the next 10 years. Every one of them should leave our training not only more consistent and confident in sales but also proud of the job they do and happy in the value they give both clients and their company. Founded in London in 2011, we have helped thousands of people across the UK and Europe to sell better in a way that’s both successful and honest. We re-branded to True Sales in 2023 to better reflect the values of our work.