WHO WE ARE ARBA is a digital consultancy that helps our clients to separate digital opportunities from hype, & discover digital advantage in dynamic business environment. We design elegant & pragmatic software solutions to ensure that our clients achieve their goals & unlock their full digital potential. In 2017, WPP's marketing communication network, Ogilvy & Mather, acquired a majority stake in ARBA. WHAT WE DO We offer bespoke digital design and software engineering services, with end-to-end solutions ranging from enterprise mobile apps, responsive web and intranet, through to marketing automation, CRM and predictive analytics. We innovatively enable forward-looking clients to achieve goals such as accelerating sales process, automating marketing, & transforming business models. HOW WE HELP We share our clients' ambitions. We synthesize industry domain knowledge with expertise in strategy, user experience design, software engineering, content & analytics to help our clients thrive. We help our clients to create bespoke solutions with two core focuses – customer experience (CX) & employee experience (EX). CX focuses on the design & implementation of digital interactions that happen across the customer journey, which include the interactions that take place as customers aware, research, buy & advocate (A-R-B-A). EX focuses on the behind-the-scenes activities that enable employees to support customers & deliver CX as planned, which include internal business process, systems & tools. WHOM WE SERVE Our clients tend to be bold & ambitious business leaders, who are not satisfied with the status quo. Over the years, we have been fortunate to work with some of the leading companies in Asia, including: BNP Paribas, FWD, JETCO, Generali, Hang Seng Bank, Manulife, Prudential Corporation Asia, Rabobank, Tahoe Life, & Zurich Insurance.