La Quinta is home to the nationally-acclaimed Arnold Palmer Classic Course at SilverRock Resort, the historic La Quinta Resort & Club, the celebrated PGA WEST Golf Club & Resort, and renowned special events including The American Express, IRONMAN 70.3, and the La Quinta Arts Celebration. Population as of January 1, 2014 – 39,032 Projected population: 2020 - 41,600; 2035 - 46,300 Median age – 45.6 Average household income in 2011 – $93,091 Total number of households in 2012 – 14,881 Projected households: 2020 - 16,600; 2035 - 17,900 Estimated number of housing units in 2012 – 23,585 (Single family - 89%) Median home sale price in March 2012 - $319,000 Total taxable sales in FY 2010/2011 – $646.1 million Retail taxable sales in FY 2010/2011 – $590.2 million Hotel room sales in FY 2010/2011 - $34.6 million Assessed property valuation in FY 2010 - $10.8 billion Permit valuation in 2011 - $37.8 million; 2010 – $45.9 million; $44.6 million in 2009