Public Image Doncaster Limited. We believe if you understand the experiences customers have, you understand why they behave like they do. The world has changed - people don't just buy brands anymore, they like them, share them, follow them and tweet them. They no longer just consume media, they are creating and distributing it as well. Over the last few years technology has put the customer in the driving seat. They are more empowered and less brand loyal than ever before. Even successful brands find themselves running to keep pace with their evolving markets and shifting customer expectations. So the challenge facing every business today is how do you keep up? How are you supposed to know what they're thinking? How do you know what they like? Historically, agencies and clients have followed a well trodden process in an attempt to persuade customers to behave in a certain way. But, just as brands need to evolve, so do agencies. That’s why a few years ago we threw the rule book away. We've replaced the tired and less effective agency process with a vibrant and collaborative approach where client, agency and customer all have an equally important role to play in solving the business problem and have an active role in the creative and communications process. It allows us to shorten lead times by sharing and testing ideas with everyone to find the best way of bringing them to life with more relevant communications and better brand experiences. This new and open way of working creates fresh thinking and business changing ideas. And it really works.