r4 is the pioneer of cross-enterprise AI. Organizations across multiple industries use r4’s platform to unlock growth opportunities trapped in and between enterprise silos, systems, and processes. Cross-enterprise AI does that by bringing together data from across the enterprise, regardless of location or format, in a secure private cloud. Then it adds external data – on customer segments, locations, distribution models, and many other variables—to create a completely new and unified model of a business and its markets. Cross-enterprise AI deeply analyzes this information, uncovers new revenue opportunities that could never be seen before, and delivers a set of predictions and targeted recommendations that can be automatically fed back into enterprise systems as instructions. r4 was created by the founders of priceline.com and key Priceline executives to leverage Priceline’s breakthroughs in applying predictive algorithms on a mass scale to extract profit from data. Their vision and innovations pioneered e-commerce as a business model and revolutionized the travel industry. The r4 team is now applying this same DNA to help large companies apply cross-enterprise AI to drive growth and create competitive advantages. r4's operations are headquartered in Connecticut, with presence in Metropolitan New York, San Francisco, Austin and Washington, DC. European operations are headquartered in Dublin, with presence in Munich and London.