Ignition Rooms is a contemporary multi-purpose research facility in the Midlands. 150 square meters of internal highly flexible creative space. There is a high quality viewing facility for qualitative work, using the latest technology and seats 8-10 in both the studio and viewing gallery. We also have a professional food preparation kitchen ideal for food and drink testing, where development chefs can watch the live groups on a monitor, talk to the viewing team via intercom, and walk just a few feet into the studio to deliver new stimulus in the room. A new UX Lab is to be introduced in 2023 too. We have a large flexible ground floor space, perfect for hall tests and workshops, plus 130 sq meters of roof top for sunnier days to use as you wish. Ignition Rooms is part of Brand Ignite, so you can take advantage of everything from simply booking the facility through to a full service project. As little or or as much as you need from us.