PC
Pattaree Choonhavarakorn
People Director at Thai Asia Pacific Brewery
View Pattaree's Contact Info for Free. Sign Up and Get 50 Free Contacts Per Month.Get Started for Free
Work Experience
Dec 2017 - Present · 7 years
People Director
Jan 2022 - Present · 2 years and 11 months
People & Organization Development Manager
Dec 2017 - Jan 2022 · 4 years and 1 months
Training Manager
Feb 2016 - Dec 2017 · 1 years and 10 months
Company Details
201-500 Employees
TAP was established in Thailand in 1993 and began operation in 1995. Currently, TAP employs over 250 people at its Head Office, and Brewery in Nonthaburi. TAP began brewing and marketing Heineken in Thailand in 1995. In 2004, it started brewing Tiger, the most successful Asian beer in terms of export volume which has also won more than 40 international awards. In 2005, TAP launched Cheers, a high quality beer with smooth-but-intense flavor, targeting consumers who favor high quality beer at a more affordable price. To cater to the diverse and discerning needs of the Thai consumers, TAP later added Tiger Crystal Light and Cheers X-Tra to its portfolio. In August 2010, TAP was appointed the authorized importer and distributor for Guinness and Kilkenny, two Irish premium brands brewed from Dublin, Republic of Ireland, aimed at expatriates and residents in Thailand. In September 2016, the world’s bestselling Apple Cider, Strongbow made its debut with distribution and marketing supported by TAP. In March 2019, TAP has launched the latest innovative non-alcoholic malt beverage, Heineken® 0.0. Later in August 2022, TAP is responding to the growing demand among a new generation of consumers, particularly Zennials, who prefer the easy-to-drink taste for all kinds of occasion with Heineken® Silver. In May 2023, TAP unveiled Heineken Experience Silver, a new fashion lifestyle brand, to connect the new generation with fashion trends and lifestyle items through 'Let it Flow' attitude, alongside with two iconic Brand Ambassadors The Toys and Pyra.
Year Founded
1993
Social Media
Linkedin
Industry
Food and Beverage Services, Beers, bottled, Beverages, Agriculture & Food, Beers, Beers, canned
HQ Location
23rd Floor, Thai Life Insurance Building 123, Ratchadapisek Rd., Dindaeng, Bangkok 10400, TH
Keywords
BeerFashion and Lifestyleand Non-alcohol malt beverage
Discover More About Cleveland Clinic

Find verified contacts of Pattaree Choonhavarakorn in seconds from 700M people profiles. Start now!

No Credit Card Needed. By signing up, you understand and agree to Futern's Terms and Policy.