Companies struggle to validate their marketing effectiveness. For example, around 60% of all marketers say that their biggest challenge is creating and tracking enough of the right content. Using agile content, we generate and measure perpetual demand at the buyer level. We give marketers the intelligence to prove their impact on revenue. Advantage Business Marketing delivers the news, trends, and analysis needed for business success, helping more than one million innovators at research and manufacturing organizations discover and procure new technologies that give them a competitive edge. The Advantage team leverages proprietary behavioral-data intelligence to provide measurable marketing solutions that expose true ROI for clients worldwide. Content Pillars: · Innovation: How ideas begin and research moves forward... - Led by R&D, this pillar serves research scientists, engineers, and technical staff members of government, academic, and industrial laboratories around the world. · Discovery: Where teams build on ideas and discovery happens... - Led by Laboratory Equipment, this pillar serves the laboratory professionals behind the development and testing of new products and discoveries. · Design: Where engineers build the prototypes that test the limits... - Led by ECN, this pillar serves design and product development engineers from cable and medical to electronic components. · Manufacturing: Where products come to life... - Led by our all-encompassing website and new magazine, Manufacturing.net serves the manufacturers, production managers, facility managers, operations departments, IT sectors, financial professionals. · Distribution: How final products are delivered to consumers… - Led by Industrial Design, the final pillar focuses on industrial distributors of all sizes, and reaches out to facility, operations, logistics, and supply chain professionals.