London-based market research agency, Critical Research, is one of the leading independent research agencies in the UK. We are extremely passionate about the work we do, and our priority is to always exceed our clients’ expectations. We work in partnership with our clients to fully understand their needs, aims, and objectives and get the answers to the questions they are trying to find out. Our projects span from the simplest small scale to complex international, delivering insights to organisations through a multitude of methods, including b2b and b2c. We have all the fieldwork methodologies in-house, data processing, and data analysis, working alongside our research experts to extremely high, recognised standards and supported by our stringent quality procedures.