MediaCentral is a non-profit, Jerusalem based, media liaison service center providing professional support for journalists based in or visiting Israel, the Palestinian Authority and the region, since 2006. MediaCentral believes accuracy is one of the most important keys to journalism. Therefore MediaCentral assists journalists understand the region, report the facts, and provide insightful analysis. Media-liaison services include: -Immediate and accurate information -Access to primary sources -Rapid response to breaking news -Press briefings, conference calls and field tours -Contacts, translators, and speakers In cooperation with both Israeli and Palestinian partners from the government, NGOs, and private sectors, MediaCentral provides a professional and efficient ‘base-camp’ for the foreign press to ensure comprehensive, balanced coverage of Israel, the Arab-Israeli conflict and the region.