3D audio is a decisive factor experiencing 360° movies, virtual and augmented reality. Without 3D audio there is no real immersion and the emotional experience of the user will be limited. Dear Reality is the leading company in the field of spatial audio algorithms and well-known for its binaural, ambisonics and multi-channel tools. Since 2019, Dear Reality is part of the Sennheiser group. Both companies share the same enthusiasm for the future of audio and will continue on developing tools for audio creatives.