We are passionate about creating disruptive innovations that transform traditional industries. We start with a vision—a break away solution for a deep-rooted problem. From there, we fundamentally reimagine and reengineer conventional business practices by creating groundbreaking new products. INCISENT Labs' teams specialize in creating and evolving prototype products until they reach optimal Product- Market Fit; winning products graduate to the Incubator phase, where we transform innovative products into startup companies poised for dramatic growth. Successes spin out on their own, typically with Series A funding from INCISENT Labs. Companies We've Created: The growth of INCISENT Labs' original company, analytical software (SaaS) maker FirstLook, was recognized by Inc. Magazine in 2008 as the #4 fastest growing privately held software company in the United States in its Inc 500 rankings. FirstLook emerged from the 2003 pivot out of a B2B marketplace company founded in 2001 called FirstLook Dealer Networks. The growth of INCISENT Labs' second company, internet advertising software (SaaS) maker MAX (launched at the end of 2010) has already outpaced FirstLook's dramatic growth. MAX (Marketing through Automated eXpertise) drives next generation Internet advertising and marketing capabilities for the largest retail vertical market - automotive - through the power of Consumer Optimized data.