Ookbee started out in 2012 as a start-up in Thailand focusing on developing eBook stores across Southeast Asia with presence in Thailand, Vietnam, Philippines, and Malaysia with more than 5 million customers in the region. Most of the eBooks are from renewed publishers or independent authors who are Professionals, hence the eBooks are categorized as Professionally Generated Contents. When Social Media became more influential to people’s lifestyle, Ookbee saw an opportunity to create platforms catered to groups of people with common interest such as novel fans, comic lovers, music enthusiast, etc. to accommodate User Generated Contents (UGC) and establish sustainable economy between content creators and their fans. The UGC platforms are later spun off and expanded under Ookbee U which is an entity co-invested by Ookbee and Tencent. Ookbee and Ookbee U together serve more than 10 million users. VISION: Ookbee : “The format can be anything, More than just books: music, comics, and experimenting with video.” Ookbee U : “To create an ecosystem where users themselves can create and share content of their choices.” Our Communities: 1.Ookbee: E-book store with wide selections of free and paid contents including magazines, newspapers, fiction and non-fiction books, audiobooks, and online courses. 2.Joylada: Community of fans who enjoy latest chat-style novels that can be read and written from Joylada apps or mobile web. Not only the first Chat-style novel in Thailand but the most popular one. 3.Tunwalai: Communities for fans of romantic novels to access free and paid chapters uploaded by any writers with environment that promotes easy interaction between writers and their fans. 4.Aดวง: Platform that facilitates the interaction between fortune tellers and their clients as well as serving sought-after information related to horoscope.