La Doria is an Italian leading food & beverage Group, producer of tomato-based products, pasta sauces, canned vegetables and fruit juices, especially for private labels. The company is a major supplier to large supermarket chains both in Italy and abroad, and is specialised in the “private label” sector - the supermarket’s brands. Approximately 97% of La Doria’s sales are generated via this channel, with clients such as Conad, Carrefour, Auchan, Selex and others in Italy and Tesco, Sainsbury’s, Morrisons, Waitrose, Asda, Lidl and Ica abroad. In addition to private labels, the Group also produces under the La Doria brand, which has been on the market for about 60 years, Vivi G (for fruit juices), La Romanella (for value products) and other major Italian and international leading brands (copacking). Significant family involvement, absolute commitment to quality and tradition, attention to natural and health food are the fundamental elements of La Doria’s success. According to these principles, La Doria only uses real Italian tomatoes for an unparalleled sweetness and texture that can only be found in the best home-grown tomatoes. To ensure an authentic taste, La Doria carries out very stringent product selection at origin and only high quality tomatoes, pasta sauces, vegetables and fruits are packed according to natural conservation methods to leave the taste and nutrition intact. Today the Company is the leading Italian producer of tomato – based products (peeled and chopped tomatoes), canned vegetables and pasta sauces. Furthermore, La Doria is the second largest producer both of fruit juices and beverages (the first in the private labels segment). The Company can also boast leading positions on some demanding foreign markets such as UK, Australia and Japan. It ranks first on the English market of tomato-based products and canned pulses under the private label brands.