WIT is training. Founded in 2014 by Sam Kitching and Daniel Williams, WIT has been influential in shaping the fitness landscape and fostering a community driven by passion, progress, and purpose. Now focusing on designing performance training apparel, WIT is inspired by training not just as a path to fitness but as a powerful means of personal and community growth and its capacity to change lives. Through partnerships with like-minded brands and individuals, WIT has built and will continue to build a diverse and vibrant community. With a progressive and committed attitude to enhancing the training experience for all, WIT is dedicated to inspiring new audiences and celebrates the evolution of the sports culture and methodologies.