WHAT WE BELIEVE In Solving Problems. Humanly. Challenges are beautiful. Some are deliciously ambiguous. Others, deceptively simple. Some are rigid and unyielding. While others, just magically open themselves up. To us, all problems or challenges, at their source are human. Be it addressing a powerful consumer need or finding one. Be it finding real growth, or reversing the steep decline. Be it finding a brand’s purpose, or changing existing social behavior. As long as we don’t surrender our thinking, imagination, empathy, and common sense to frameworks, models, and tools, the pursuit is seductive. The results, usually very successful. The experience, deeply enriching. For nearly a decade and a half. WHO WE ARE Centre of Gravity pioneered the idea of human-centered strategy more than 15 years ago. Today we are a world-class strategy consulting firm, a mad-tribe of deep-thinking strategists, community builders, storytellers, and brand designers. But our essential difference is and continues to be the philosophy of human-centredness. It is timeless, it is critical to success and we are damn good at it :) - more than anything, we enjoy it, for it makes our work magical and meaningful. WHAT WE DO Our work, at its core, is to get a deep understanding of human lives, their motivations, and what drives their behavior. We then use this understanding to help brands and businesses make powerful decisions that lead to success. We do strategy consulting. We share our knowledge through our online school and in-person training sessions. These are our areas of expertise. This is what we offer as a service.