Xool was founded in March 2007 by 4 entrepreneurs who'd had management experience in major international media corporations. Xool is specialized in digital marketing strategies, web development, SEO/SEM, social media marketing and content marketing. Xool is also a start-up incubator and has launched several new digital ventures such as Urbanpost, Wickedin and Biancolavoro. Xool can count on a team of 16 digital experts and, over the years, has successfully completed online projects for companies such as La Stampa, Il Secolo XIX, Gruppo Espresso, Monrif, Editoriale Domus, Casa Editrice Universo, Experteer, Antevenio, Pagine Gialle, Annunci.net, ADS Media, Lamma, Walkaboutflorence and many more...