Our credo is: ideas from store to life. Because we build communication ideas that works, from store on. We have a strong 30 years expertise in creating tools and developing ideas that works in the point of sales. Starting from a deep knowledge about consumer insights, consumer barriers and brand touchpoints. Our bottom-up approach puts the purchase act as the objective, using all of the media windows to engage the consumer: BTL, ATL, WEB, SOCIAL, EVENT, PR.