DIRECT (Earlier ShopKirana) is a B2B - commerce company focused on technology and supply chain innovation that aims to empower retailers to be competitive by providing technology, operational expertise and scale advantage. Idea is to partner with millions of retailers (by becoming part of their supply chain) and making it the biggest and quickest go-to-market channel for products and services. ShopKirana directly works with brands to give them a boost on the demand side and reach to masses with transparency and deep market intelligence.  ShopKirana is a b2b platform, started with a vision to empower millions of retailers which connects 1.2 Bn+ population of India in terms of trade. Even after ages of Internet in India, small mom pop stores holds more than 90% of all India retail trade & are the backbone of our economy. We connect retailers directly with brands with the help of technology & supply chain innovation to source products within 48 hrs. Our "execution on ideas" journey started in 2015...We started very first fmcg/grocery b2b multibrand platform for unorganised kirana stores in India.