New Brunswick City Center (formerly City Market) is a nonprofit organization that oversees New Brunswick's Special Improvement District (SID). City Center's goal is to promote New Brunswick as a destination for dining, entertainment, & shopping. Find out more at NewBrunswick.com. We'd love to show you where to go in New Brunswick, NJ for the most elegant cocktails, diverse foods, & desserts; with vibrant performances & events, plus various enriching experiences happening throughout New Brunswick's Downtown City Center! Founded in 1987 to oversee one of the first Special Improvement Districts established in the State of New Jersey, New Brunswick City Center is a non-profit corporation that has made great strides in the revitalization of New Brunswick's downtown core. City Center is governed by a Board of Directors comprising property owners and merchants, businesses, community members, & government representatives. New Brunswick, New Jersey is on a tourism & marketing journey like no other community, with a diverse audience of residents & local commuters, as well as travelers from around the globe indulging in our restaurants & bars! Rutgers Big Ten Conference has guided New Brunswick's City Center into the global spotlight & introduced the world to New Brunswick, Rutgers University, the Raritan River area, and its many treasures. Over its historical journey, New Brunswick has made its mark providing Central Jersey with a complex & enriched source of arts, entertainment, history, nightlife, and excitement. New Brunswick has evolved into the Center for Philanthropy, Local Business, & Healthcare City; enhancing the civic & economic life of the community. Continuing the trend of bringing profitable, inspiring & multicultural events to Central Jersey while engaging the communities & commuters demands aligned with being a sports & entertainment destination & a commuter's haven for amazing local businesses and nightlife in the heart of Central Jersey.