Established in 1986, Missing Children Society of Canada (MCSC) is a non-profit organization in Canada that provides active investigational support to law enforcement as well as family support in cases of missing children throughout Canada. Over the past 5 years, the organization has pioneered an innovative new technology-driven search program that harnesses the power of public social media reach and corporate infrastructure footprint. It’s the first-of-its-kind worldwide and has put Canada at the forefront for child abduction first response services and supporting law enforcement in this critically important public service.