Indian Sugar & Bio-energy Manufacturers Association, ISMA - is the association of private sugar mills of India. ISMA recognizes the evolving landscape of the sugar industry and aims to proactively address the increasing significance of bio-energy in the country’s energy transition. ISMA is dedicated for the betterment of sugarcane farmers in the country, and one of the main objective of ISMA is to protect the interest of the cane farmers in the country, for whom sugarcane is the only source of livelihood. ISMA is engaged with the Government to develop long-term policies whereby the interest of its main stakeholders- farmers, millers and consumers are sustained and protected against the cyclical nature of the industry, thereby ensuring it is growth oriented.