As the first firm to import cosmetics to Turkey. Vepa Group has built a strong network of retailers backed by a solid infrastructure and a profile of global brands across sporting goods, footwear, and cosmetics. The privately-owned company’s retail philosophy is to build up brand equity of the brands in portfolio by choosing the most suitable, flexible, localized and yet prestigious sales/operation strategies,aiming long-term growth in customer loyalty. Currently, the group has the exclusive right to distribute and open stores for ‘New Balance’ and distribute ‘Diadora Sport’, ‘Diadora Heritage’, ‘Vince Camuto’, ‘Jessica Simpson’, and ‘BCBG Generation’ in footwear and is the exclusive retailer and distributor for ‘Liu•Jo’ in women ready-to-wear business. It owns a leading multi-brand life-style retail store, Vepa’ 62 (www.vepa62.com), carrying Vince Camuto Group’s brands (exclusively), Toms among others. On the cosmetics business, Vepa has the wholesale and retail distribution of Shiseido, Nars, LVMH Group’s Make Up For Ever, Serge Lutens, Penhaligons, L’Artisan Parfumeur. The Group has also created a new multi-brand sports and footwear concept, SportSoul (www.sportsoul.com) in 2013.