Naturlich! is a retail concept revolving around three differentiating factors, as unique selling propositions addressed to its customers: Services provided at a german level of quality, large array of choices for each product type and delivery on the spot, out of stock. The brand name, Naturlich!, means "of course" in german. The name stands for positive attitude and an affirmative approach towards its customers, delivered at german standards. Internally, inside the company, it translates into all the departments of the company, starting from providers selection, products quality check, transport and delivery logistics, store management, client consultancy and client service, converging seamlessly towards one common goal: customer satisfaction at every level! The Naturlich! - mobilier und decoratiuni retail chain is currently spreading at a national level