Telenor d.o.o, part of international investment company, PPF Group, has been operating on Serbian market for more than 12 years. Telenor in Serbia is revenue market share leader, covering 94% of population with 4G network. Telenor entered the Serbian market in 2006 through the acquisition of Mobi 063. As of July 31, 2018, Telenor in Serbia is part of PPF Group which holds full control over Telenor’s telecommunications assets in Central and Eastern Europe, specifically in Hungary, Bulgaria, Montenegro, and Serbia. Telecommunications have established themselves as one of key PPF Group’s domains and core industry sectors. PPF Group invests in multiple market segments such as financial services, telecommunications, biotechnology, real estate, and mechanical engineering. PPF Group’s reach spans from Europe to the USA and across Asia, owning assets worth over EUR 47 billion (as at 30 June 2019). PPF’s assets under management totaled to almost EUR 38 billion (as at 30 June 2018). As at 30 June 2019, PPF Group employed almost 160,000 people globally, while its companies based in the Czech Republic employed almost 15,000.