The company introduced the world-famous Burger King franchise to Mongolia in 2015. It is the exclusive license holder and brand developer of Burger King brand in Mongolia. The superiority of its flame-grilled burgers, backed by a constant stream of menu innovations, earns a loyal following across over 12 outlets and counting. The country's QSR market is expected to grow at a compound annual growth rate of 13.5 percent from 2017 to 2022, according to National Bureau of Statistics. The fast-food industry, in particular, has grown and benefitted from this global economic integration. The company holds 14% market share of QSR industry in 2019. Mongolia's pace of urbanization is accelerating, a large number of rural populations are pouring into the cities, and the consumption capacity of original urban population is gradually increasing. Due to a large population and the continuing and rapid development of Mongolia's economy, the company will gradually become the country's largest fast food operating in the country.