Lapidot P.R was founded in 1990. back when the P.R in israel was still unknown. In 2011, we've detected the natural synergy between owned media, paid media, and paid media, therefore, we've launched Lapidot Digital to bring the natural synergy between P.R and Digital Advertising. then and now, We've made our chief priority goal, to help brands,companies and organizations to swim in the rapidly changing media landscape and share their message with the world. We're located in Tel Aviv, the center of perfoming arts, fashion, life style of Israel. The company has formed a team of public relations, content marketing and digital advertising professionals. We have an extensive network of connections with digital, written, tv and radio media, Were connected to top bloggers, journalists and influencers in Israel. We believe that A well-structured digital marketing strategy is imperative to a strong, well-rounded PR program.