The Zukunftsinstitut was founded in 1998 by journalist and publicist Matthias Horx. His vision was to create a Think Tank to further develop prognostic techniques whose resulting knowledge and potential could be used both in the fields of business and politics. Zukunftsinstitut GmbH today sees itself as a platform for future themes and knowledge in the widest sense. The main emphasis is on German-speaking countries, but we see ourselves as Europeans with a global outlook. We are always open to new partners, experts, networks and discussions. We produce in-depth publications, studies, trend reports and all kinds of trend content for management, marketing and a wider public. We offer consulting and we created our own Business Network called the Future Circle. Our idea is simple: The future is a process that people create. Even if you cannot predict all “events” you can still strengthen your “future fitness”. As Pericles, the mastermind behind the Parthenon said: “The point is not to prophesise the future, but to prepare ourselves conscientiously for it.”