WHO WE ARE Generation Real (gen real:) is a specialised business consultancy and solutions company for financial & professional service firms. We help startups and SME’s grow successful businesses to create their own legacy. So if you're running a micro, small or medium-sized business, we have all the support and tools you'll need to succeed, stand out and make a real difference. OUR SERVICES The Referral Matchmakers: Our unique referral matchmaking proposition for the financial and professional services industry will forever change the way you do business. Our Reciprocal Referral Relationship (RRR) approach guarantees a continuous cycle of repeat referrals and customers to help grow your business. Business Essentials: We understand that effective business planning is an essential part of starting and growing a business. You walk away with an effective business plan, vision map, key strategies and project plans as well as financial modelling output determining your commerciality. Ongoing Support: Ongoing business support with a difference. We partner with your business using our unique VGS methodology to organically grow and set you apart from your competition. We work with you to execute on your vision, empowering you to make a real difference.