The Saudi Coffee Company is a Public Investment Fund company with a mission o enable Saudi Arabia’s coffee bean to be a global product, and will play a vital role in developing sustainable coffee production in the southern Jazan region, home to the world-famous Coffea Arabica. In partnership with the private sector, the Saudi Coffee Company’s primary goal is to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. The company will have a strong focus on achieving sustainability across the production, distribution, and marketing aspects of the coffee supply chain, implementing the highest standards and global best practices to empower the national industry’s growth, create new jobs, and promote Saudi Arabia’s capabilities to export the highest-quality coffee beans to the global markets.