Live shopping offers a more engaging experience than static e-commerce sites. In an age where Millennials and Gen Z thrive on constant live video interaction, Lively has revolutionized mobile shopping. It's a mobile, live-streaming marketplace where brands and individuals can host live shows and connect with a global audience in real-time. Users can discover, follow, and shop based on their interests, interact with influencers and sellers during live streams, and access past shows. Lively is Africa's largest live-stream shopping platform, connecting buyers and sellers in real-time across various categories.