Music Canada is a Toronto-based, non-profit trade organization that represents the interests of companies that record, manufacture, produce, promote and distribute music in Canada. Music Canada member companies actively develop and nurture Canadian talent throughout the world. Music Canada also works closely with recording studios, live music venues, concert promoters and managers in the promotion and development of the music ecosystem. How we promote and protect music: Administer the Gold/Platinum awards program for best selling recordings in Canada. Represent Canada’s recording industry to government and public agencies on legislative and regulatory matters. Represent the Canadian recording industry to its international counterparts as a member of the International Federation of the Phonographic Industry (IFPI). Work with other industry organizations to help curtail piracy and counterfeiting, promotes the growth and development of legal digital music services in Canada. Work to develop a greater understanding of Canada’s recording industry among key stakeholders and the general public. Produce reports, as well as gathers and shares research and statistics regarding Canada’s music community. Works with organizations representing music publishers, musicians, artists, retailers of music and musical instruments, broadcasters as well as like minded organizations in film, television, and business on issues of common interest.