CONNECTING BRANDS & PEOPLE Grass Roots is the incentive company with the widest range of rewards and benefits for your employees and customers. We work with organisations of all sizes, including some of the world’s biggest brands. Our products and solutions (many of them exclusive) enable businesses to connect with new customers, grow their market share, and enhance customer loyalty. We also help companies to become great places to work, with enviable employee benefits and innovative reward and recognition initiatives that change behaviours and generate results. Everything we do is about driving business performance, making things easy and delivering value. Founded in 1980 in the UK, the Grass Roots Group became part of Blackhawk Network in October 2016.