The role of the New Media Department is to organise the activities of the TF1 Group on the Web and on mobile phones and, more particularly, on all emerging media. Its objective is to develop the TF1 offering on all new media. The e-TF1 entity is France's leading online TV media group. It groups a number of sites with strong appeal for advertisers, such as TF1.fr, plurielles.fr, a site aimed specifically at women, Overblog, a blog site, and WAT, a community site.