All Fields has the ambition to reinvent the notion of Marketing for Field Marketing conducting a differentiated approach which enhances the notions of quality and care. The notions of quality and care are articulated around 3 anchors points: customer care and customer satisfaction / using high tech to create real added value / partnership with a 360° scope. 5 USP’s provide differentiated features that support the strategic development of the customer related service in retail. (Food & Non-Food) – (DIY & Garden)