The name Clear Water Outdoor is rooted in the Potowatomi name for Geneva Lake; "Kishwauketoe", which means "clear water." Our beginnings are rooted in the idea of connecting friends, family, oneself to the outdoors. As a locally-owned and operated business, we want to support you in your efforts to get active, have fun and be connected. Shop with us Online or, if you find yourself in SE Wisconsin, visit one of our great locations in Lake Geneva & Delafield (store + rentals) or Historic Third Ward, Milwaukee (rentals only). Our stellar staff will be there to help you find the perfect outfit and right gear for your next adventure... from the grocery store to The Amazon and home again to the Lake. Find out why our customers come back time and again. There's no place quite like Clear Water Outdoor. We have curated the finest collection of Outdoor Retail clothing, footwear from the best manufacturers: Patagonia, Chaco, Vuarnet, Prana, Hippy Tree, Olukai, Mountain Khaki, Pistil Designs, Werner Paddles, Surftech Boards and sooo much more. Stop in today! Mission Statement: "To inspire and enhance life outdoors"