FANMADE is pioneering an innovative sector of the entertainment industry that focuses solely on utilizing the fan perspective through audience-specific strategies. By incorporating segmentation marketing we are able to explore the consumers’ behavior, attitudes, and life stage. This insight, combined with our fan perspective, allows us to create and execute effective campaigns that speak to the unique qualities of each audience for artists, brands, and influencers. Through market research and advanced marketing strategies, we are able to qualitatively understand the needs of each client and can curate a personalized solution.