Skift Advisory is a market research consulting firm specializing in the business of travel and tourism. Our mission is to transform evidence into insights and insights into actionable strategies to empower leaders in travel and tourism to define and build sustainable, competitive advantage. We build on the legacy of Skift - the leading news source and event platform for travel executives. Our relentless pursuit to decipher and define trends holistically across all sectors in travel and tourism positions us to understand the complex market and dynamics of this global industry.