UMH group (United Media Holding group) is an international multimedia group. It controls the portfolio of over 50 brands with leading positions in Internet, radio and press markets covering news, politics, business, sports, fashion, celebrity and TV niches. The portfolio includes over a dozen own and license media brands, main of them being Forbes Ukraine and Vogue Ukraine (there is a strategic agreement concluded with Conde Nast publishers that allows UMH group develop a number of projects within the territory of Ukraine). UMH ranks 15 among largest media companies that operate within former soviet republics.[1] The company’s stock was placed on Frankfurt Stock Exchange. UMH group is WAN-IFRA member. Target markets of the company are adult Russian-speaking population of the former Soviet republics that constitutes about 155 million persons where the company currently covers 12% of the audience which is 18.6 million persons.[12] Head office of the holding company is situated in Kiev. Office of the “Popularnaya pressa” publisher’s house is situated in Moscow. There are offices and representations in 43 Ukrainian and Russian cities. 4400 employees currently work in the company in both Ukraine and Russia.