The Porsche Lifestyle GmbH & Co. KG (“Porsche Lifestyle Group”), a subsidiary of Porsche AG, was founded in 2003. Dr. Ing. h.c. F. Porsche AG, Stuttgart, and Porsche Design Management GmbH, Salzburg, combined their activities in the distribution of accessories, apparel and sporting goods in the design and licensing business within the “Porsche Lifestyle Group”. The mission is to offer the lifestyle beyond automotive for those who follow their dreams. Porsche Lifestyle transfers the fascination and the myth Porsche to different areas of life. Under the Porsche umbrella, three brands join forces as the Porsche Lifestyle Group: Porsche Design, Porsche Lifestyle and Studio F. A. Porsche. While sharing the same DNA and heritage, the three independent entities have a distinct brand profile and business model. Porsche Design is an exclusive design brand driven by its passion for form and function. It was formed in 1972 by Professor Ferdinand Alexander Porsche and stands for engineered passion across its product portfolio of exclusive timepieces, eyewear, bags & luggage, sportswear, electronics, and real estate. Porsche Lifestyle is the exclusive accessory brand of Porsche. The essence of the sportscar manufacturer and its motorsport origins live in every product and make drivers and fans part of the Porsche Lifestyle community. The Studio F. A. Porsche is the reference for innovative design solutions based on the unique design philosophy of Professor Ferdinand Alexander Porsche. The design studio with offices in Zell am See, Berlin, Los Angeles and Singapore creates value for its clients by developing innovative designs and stands for the perfect symbiosis of form and function. For more information please visit www.porsche-design.com. For regular updates on Porsche Design follow: Facebook: https://www.facebook.com/porsche.lifestyle/ Instagram: https://instagram.com/PorscheDesign Youtube: https://www.youtube.com/@porsche.lifestyle