ABOUT US : On a rainy Sunday morning in January 2004, Nic woke up in his grey boxers thinking why the heck are all underwear toned down and boring as F**K? When they are the first thing you see in the morning (if you sleep in underwear, mind you, some strange units prefer to free-ball, that’s another story) wouldn’t you wake up in a better mood if they were made of bright colors and funky prints? Life is serious enough. And this is how the PLAY LOUD revolution started. 69slam was born and soon spread its pure FUN onto swimwear, clothing and more, to spark your life up on all levels. Brighter and Louder is Better, for the soul and the mind! Who would have thought that swapping boxers could change the world!