Sequoia Partners has a breakthrough approach to brand growth that continues to demonstrate that habitual behavior and the contextual environment are two of the most important and overlooked reasons for consumer decisions. We include these missed behaviors and associated emotions in our work and demonstrate how our clients can capture them to ultimately grow their brands through consumer experiences. Thought leaders at Fortune 500 companies, including Kraft, PepsiCo, McNeil, and Nestle are working with Sequoia to visualize the road maps and management selling stories that clearly demonstrate how their brands can grow.